Marker-Based Augmented Reality with Interactive 3D Models
Marker-based WebAR solution that brings interactive 3D models directly into a user's environment without requiring a dedicated app, enabling seamless access across iOS, Android, visionOS, and Meta Horizon OS devices.
The Challenge
Businesses needed a way to deliver immersive AR experiences without requiring users to download dedicated applications, while ensuring compatibility across diverse mobile devices and AR/VR platforms. The challenge was to create a web-based solution that could provide smooth, stable AR rendering even on older devices while supporting interactive 3D content. Key challenges included implementing universal browser rendering capabilities, ensuring cross-platform compatibility across iOS, Android, visionOS, and Meta Horizon OS, optimizing performance for older devices through asset loading and compression techniques, and creating a scalable system for managing marker-based AR experiences.
Our Solution
Developed a marker-based AR solution that uses image recognition to detect and track physical markers in the user's environment, anchoring interactive 3D content in real space. By leveraging WebXR and modern web standards, the experience runs directly in the browser, eliminating barriers to entry. Users simply scan a printed or digital marker, triggering animations, product demos, or interactive guides. The solution addresses the core challenges by providing web-based AR experiences that eliminate app download barriers, implementing optimized asset loading and compression for older devices, ensuring cross-platform compatibility through standardized WebXR protocols, and delivering a complete management platform for brands to create, deploy, and track marker-based AR campaigns.
Key Results
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Project Information
Internal Product
Technology
Augmented Reality
5 months
4 developers
2024
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