Smart Watch Showcase – Immersive 3D Product Website
Fully immersive, interactive 3D website designed to highlight smartwatch features through engaging scroll-based storytelling experience.
The Challenge
The challenge was to create a fully immersive 3D product showcase that would elevate the digital product demo experience by merging visual storytelling with high-performance web technology. The project needed to serve as both a marketing tool and tech demo, demonstrating 3D web interaction capabilities while enhancing brand perception through modern design and motion. Key challenges included creating edge-to-edge 3D experiences without traditional scrolling content, implementing seamless scroll-driven interactions, designing interactive feature markers with contextual animations, and ensuring cross-device performance without compromising visual fidelity.
Our Solution
Developed an edge-to-edge 3D experience with full-canvas scenes and scroll-driven interactions using GSAP ScrollTrigger. The solution includes interactive feature markers that appear at key angles with contextual product features and micro-animations, minimalist UI layer with fixed elements (logo, menu, scroll hint, and progress bar) for distraction-free experience, dynamic 3D CTA elements that elegantly fade in once all key features are revealed, fully responsive layout optimized across desktop, tablet, and mobile using adaptive touch interactions, and smooth visual transitions with modern motion design principles and hover effects to ensure premium, polished feel throughout.
Key Results
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Project Information
Internal/Brand Showcase
Consumer Electronics
Web Development
4 months
3 developers
2024
Client Testimonial
“The Smart Watch Showcase represents the future of product presentation. The immersive 3D experience has transformed how we think about digital product demos, creating an engaging and memorable way to showcase our technology.”
Product Marketing Director
Product Marketing Director
Consumer Electronics Brand
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